Local sports brand survival the emergency high inventory - First

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Local sports brand survival the emergency high inventory model of development to seek change. ?

Recently, the six major sports sports brand ? Li Ning, Anta, special steps, 361 , Pick asics running shoes and China Dongxiang has

released the first half of 2012 the year reported, cruel data once again confirms the survival of the local sports brand to a precarious

proportions. asics running shoes

Miserable situation of the Chinese sports brand did not reverse because of the Olympic Games in London. In contrast, high inventory,

wholesale agent model for China?s domestic sports brand into a more difficult situation.

off shop Onitsuka Tiger Shoes tide struck

Recently, China?s leading sportswear retail business Li Ning released report says, this year on half net profit fell 85%, to 44.3

million yuan ($ $ 7 million), gross profit margin in the second half of this year is expected to be close to 44.2% in the first half,

down from 47.3% a year ago.

In June of this year, the company had warned profits this year will be ?dropped?. July, the private equity asics tiger shoes fund TPG

one of their own partner, Kim Jin-jun (Kim Jin-goon) slides into the position of Li Ning Company executives, in order asics running shoes

to reverse the decline. But Kim Jin-jun said that the outcome of the recovery plan will not begin to appear until the second half of

next year, the company?s worst moments lie ahead.

Li Ning, the company Onitsuka Tiger Shoes said it has taken measures to control the cost and

efficiency of the new store ?, and cheap asics gel shoes since late last year and 952 brand shops are closed, and a total of more than

7300 stores.

Coincidentally, Pick Sports Center Daily News revealed that the company?s total revenue by 2.256 billion yuan greatly reduced from

28.5% to 16.1 billion yuan, net profit decreased by 43.3% to 2.4 billion. Peak Sport in the number of retail outlets in China as of the

end of June, less than the end of last year, 747-7059. cheap tiger shoes In accordance with the company?s retail network optimization

Pick plan, by the end of 2012, the number of retail outlets will also be reduced to 6500.

In fact, Li Ning, Peak performance decline is just a microcosm of the decline in local sports brand industry industry. Anta, special

steps, 361 ?? and other major sports brand in China released semi-annual report, the overall performance of the local sporting goods

industry is Onitsuka Tiger Shoes online not optimistic.

The data show, Anta the first half of the turnover of 3.934 cheap tiger shoes billion yuan,

a year-on-year decline of 11.6%, net profit of 770 million yuan, down 17%; 361 of the first half of the turnover of 2.869 billion yuan,

a year-on-year decline of 9.9%, net profit of 596 million yuan, down 23%; is the the transcripts most glamorous Xtep, net income in its

semi-annual report only keep the 0.3% increase in total asics shoes sale revenue, up a slight 1.4% increase; China Dongxiang Kappa Brand

in the first half of the overall total number of stores by reduced to the end of last year, Men Onitsuka Tiger Shoes 3119 to 2550, a

decrease of 569, a decline of 18.2%.

proxy mode leads to high inventory

Recently, the reporter visited the Beijing clothing market that Li Ning, 361 , the Anta , Xtep, etc. China sports brand in the discount

promotion. Area in a shopping mall in Beijing?s www.saleasicsshoes.com sports brand, playing the ?summer of 29 yuan, 69 yuan? sneakers

?promotional ads, and even sports brand discount efforts of three Sizhe, are unprecedented .

It is understood that in the past ten years, the ?golden years? of the development of Chinese sports Men Onitsuka Tiger Shoes brand, the entire industry has

maintained a high double-digit annual growth. Before and after 2000, China?s Olympic bid moves the movement of the wind blowing across

the country, Men Onitsuka Tiger Shoes especially after Beijing?s successful Olympic bid, China?s sporting goods market is showing a

potential blowout, major sports brand as many as two dozen other regional markets, which generally only three to four major sports brand

market structure is very different.

But since the last two years, the rise of the domestic sporting goods speed is greatly reduced. ?Now with over a hundred dollars you can

repairing a first line. Placed Onitsuka Tiger Mexico 66 Shoes before you need at least two to three hundred dollars. ?In the face of the

this crazy promotional efforts, a Beijing mall salesman looked very helpless.

The once profitable sports brand favored why the situation sudden change In the industry Zhang Wei, compared with foreign brands, the

extensive domestic brands proxy mode, extensive distribution network, indirectly led to their inventory ratio increasing number, brand

reputation naturally Asics Alton Onitsuka Tiger Mexico 66 Shoes Shoes also declined significantly.

At present, the domestic garment enterprises in the sales channels generally use Onitsuka Tiger Mexico 66 Shoes of agents and

distributors of the brand ? wholesalers (agents) ? Retailer ?mode, this mode is slow to respond to the market supply and demand and

inaccurate often causing agents ordered more merchandise in stock brands also reserve more goods to prepare for the replenishment, which

will form the ?illusion? needs to be enlarged. Womens Gel Lyte 3 III Shoes

Beijing Sports University near a sporting goods store owner, told reporters that, compared with foreign brands Direct mode, this mode of

risk-resisting ability is poor. Once the decline in demand, will lead to high inventories.

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