iOS 7 Eliminates MAC Address As Tracking Option, Signaling Final Push Towards Apple's Own Ad Identifier Technology

Apple has now taken another step to push app publishers to use its preferred?ad tracking option, the Identifier for Advertisers?(IDFA), with the debut of the iOS 7 beta. Confirming what many have suspected, Apple is eliminating an alternative option involving tracking by MAC addresses. This method had sprung up following a change to Apple's Developer Documentation in 2011, announcing its intention to end developers' reliance on the unique identifier known as the UDID.

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